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Case Studies
These studies show our dedication to the craft of pushing the limit of tools, time and mindset while problem solving to give the customer a much needed solution the fastest way possible.
Client: Local Nonprofit Organization Boston MA
Scope: Develop a visual identity for the annual
“Run Your City 10K”, including a t-shirt design and custom campaign branding under the name Step Shoes — aimed at energizing civic engagement and movement through design.
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“Run Your Town” 10K Campaign T-Shirt Design
This project merged physical geography with emotional storytelling.
To symbolize the personal and collective journey of running through one’s city, I used the actual race route and city grid to form a stylized human foot. The design became a literal and figurative footprint — a mark of movement, pride, and connection to place.
Alongside the shirt, I developed a “Step Shoes” logo system — fictionalizing a campaign shoe brand to extend the concept. Each logo explored different themes: motion, momentum, style, and accessibility. The tagline:
“The movement has begun.”
The Concept
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
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The Brief
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Email Marketing Designs
